American Express Travel
“9 Hotel Afternoon Teas That Hit the Spot”: Nubeluz, the hotel's 50th-floor rooftop, leads the list.
I study marketing at Tulane and spent this summer as a hospitality PR intern at Magrino, working on luxury hotel, food and home accounts. Before that I did sales at VINView, a software startup that was acquired by Overhaul. I enjoy the strategy behind a brand as much as the story it tells.
that's me!- Weekly
- clip reports and trend recaps for Magrino clients
- 65+
- creators vetted for hotel clients at Magrino
- 50+
- dealerships visited at VINView
Employers
MagrinoVINViewMind and MediaOffice of Rep. Frederica Wilson
Client accounts I supported
KohlerThe Ritz-Carlton NoMadSur La TableSteameryInterContinental Boston
Press
A few highlights from the coverage I tracked for Magrino clients in summer 2026. I compiled many more clips in weekly reports.
HOTEL Magazine
The reopening of The Carriage House, Kohler's adults-only wellness retreat, with quotes from Kohler Hospitality leadership.
Hospitalitynet
“Kohler, Wisconsin Reveals Newly Reimagined Carriage House Retreat”: 55 rooms, Kohler Waters Spa access.
Food & Wine
The Sur La Table 10-Piece Ceramic Cookware Set featured in a cookware deals roundup.
Good Morning America
All-Clad 5-Piece Kitchen Tool Set from Sur La Table, the lead product in “Today's 10 deals”.
Yahoo! Creators
Steamery's Cirrus 3 handheld steamer in “The 20 most crucial back-to-school and dorm essentials”.
Research
Media and partnership research I put together for Magrino's hotel clients.
Spa media auditHutton Hotel19 journalists
A list of the journalists who recently covered new spa openings, with their outlet, title and story, to guide future pitches.
Influencer target listInterContinental Boston65+ creators vetted
Boston, New York and New England creators across food, travel, family and lifestyle, with follower counts, engagement rates and notes, plus invite lists for two hotel events and a Q4 target list.
Wellness partner researchM Social Hotel Downtown15 partners vetted
Five meditation pod companies and ten wellness apps that could partner on a lobby activation, with notes on fit.
Contact details from these lists stay private. Outlet and brand names are shown as examples.
SELECTED COURSEWORK
My strongest projects, as short case studies. Open one to see the details.
Digital Communications Strategy · Team of 5 · 2026
Coastal Shindig social media campaign
A mock Instagram campaign for the pre-order of Coastal Shindig, an entertaining book by Michael Harold and Quinn Peeper.
The challenge
Drive pre-orders for a hosting book before its September release, on Instagram.
My role
I defined who each post was for, then wrote and designed three Instagram posts and a reel.
Result
Class project. I'd measure saves, link clicks and pre-orders from each post.
Key decisions
- Sold hosting moments, not the book: each post focused on one occasion
- Ended every caption with the pre-order link and hosting hashtags
- Matched the book's bright, coastal look so the feed felt like the book
Strategy class · Team of 6 · 2026
Breitling differentiation strategy
We looked at whether Breitling's premium pricing still covers what it costs to stand out. It does, but the margin for error is getting smaller.
The challenge
Breitling's sales fell 11% as costs rose. Is its premium, different-from-the-rest strategy still worth it?
My role
I led the customer research: who buys Breitling, how that buyer differs from TAG Heuer and Omega buyers, and how price-sensitive they are.
Result
Concluded the strategy still pays, but the margin is shrinking, and recommended shifting toward growth markets.
Key decisions
- Kept the differentiation strategy: buyers still pay more for Swiss craftsmanship, COSC certification and aviation heritage
- Shift targeting toward growth markets like India and women buyers
- Flagged the risk: revenue fell 11% and the margin cushion is shrinking
Marketing (MKTG 3010) · Team of 4
Dat Dog repositioning
Dat Dog already had healthy options on its menu, but none of the people we interviewed knew. We planned how to change that.
The challenge
Dat Dog had healthy menu options, but none of the people we interviewed knew about them.
My role
I led the target audience shift, using our customer interviews to define the new health-conscious diner we wanted to reach.
Result
Class project with a ~$5,300 plan, presented to Dat Dog's founder. I'd measure lettuce-wrap orders, Eat Fit item sales and event sign-ups.
Key decisions
- Presented our repositioning to Dat Dog's founder and advised on business incentives
- Changed who Dat Dog talks to, not its prices: health-conscious diners
- Added a lettuce-wrap swap to every item and Eat Fit labels instead of new dishes
- Spread the word through a Tulane event, gym partnerships and wellness creators on a ~$5,300 budget
CEO · Live website · 2026Visit the site
CampusScoop
A website where Tulane students post the advice they wish someone had given them about dorms, classes, restaurants and the city.
The challenge
Tulane students had no trusted place to share honest, practical advice about campus life without it turning into gossip.
My role
CEO. I lead CampusScoop: who it's for (current Tulane students), the rules and categories, the moderation process and the brand.
Result
A fully functional live site with consistent growth of about 10 new users a day.
How I used AI I built the site with AI coding tools (Claude Code). I decided the rules, categories, moderation process and brand voice myself.
Key decisions
- Wrote the rules before launch, so the site is honest about Tulane without becoming a place to go after people
- Every post is read by a student moderator before it goes up; nothing publishes automatically
- Students post with a Tulane email that never appears on the site, which keeps it anonymous but accountable
- Split reviews into on-campus and off-campus so students find what they need fast
More class projects
Brand positioning: SchiaparelliBrand Management · Team of 4 · 2026
Our team wrote positioning statements for Maison Margiela, Levi's, Miu Miu and Schiaparelli. I focused on Schiaparelli.
Key decisions
- Targeted ultra-high-net-worth clients, art patrons and cultural figures who value originality over logos
- Set Schiaparelli against Iris Van Herpen: surrealist, human storytelling versus futuristic tech couture
- Positioning: Schiaparelli is for confident, artistically minded people who want surrealist couture that turns fashion into wearable art
My role
I owned Schiaparelli: its target customer, competitors, points of parity and difference, and its positioning statement.
Austin Rhythm: a WNBA expansion teamSports Marketing · Team of 4 · 2026
We proposed a new WNBA team in Austin, Texas, and planned who it would sell to and how.
Key decisions
- Picked Austin: fast growth, a median age of 34 and no NBA, NFL, MLB or NHL team
- Named the team Rhythm to tie basketball to Austin's live music identity
- Built a Central Texas fan base with a Dallas Wings rivalry and outreach to former San Antonio Stars fans
My role
I worked on audience targeting: profiling the four fan segments and how to reach each one.
Experience
MagrinoHospitality Public Relations Intern
June – Aug 2026 · New York, NY
- Monitored hospitality, luxury travel and food and beverage coverage, compiling press clips, client coverage recaps and weekly trend reports
- Built and maintained master media and influencer lists in Muck Rack, matching journalists to specific clients
- Supported pitching and account research for luxury hotel clients: finding journalists, vetting creators and auditing competitors
- Created a speaking events list for consumer brands, with positioning statements and reasons to take part
VINView (acquired by Overhaul)Sales and Technology Intern
May – Aug 2025 · New York, NY
- Visited 50+ automotive dealerships to pitch VINView's vehicle-visibility software, and every dealership I worked with installed it (100% install rate)
- Helped clients with onboarding, account setup and troubleshooting, and passed their feedback to the product team
- Supported the company's growth in the run-up to its acquisition by Overhaul, a logistics unicorn
White Plains Parks and RecreationHead Counselor (held alongside VINView)
June – Aug 2025 · White Plains, NY
Earlier experienceShort internships, 2021–2022
2021 – 2022 · Washington, DC
- Office of Rep. Frederica Wilson, Capitol Hill: researched and drafted legislative proposals and constituent letters (5 weeks, 2021)
- Mind and Media: marketing intern on strategies for government clients and on-set shot lists (6 weeks, 2022)
Off the clock
A few things I love outside of class.
About
I’m a storyteller who can’t wait to make a difference in brand strategy. Lately, I’m loving any book by Taylor Jenkins Reid, F1 Sundays, and exploring New Orleans. I’m looking for brand marketing and PR roles starting in 2027.
- PR & media
- Muck Rack, CreatorIQ, media and influencer lists, clip reports, competitor audits
- Sales
- Direct outreach, product demos, client onboarding and support
- Research
- SPSS, Qualtrics, R, Excel (certified), segmentation, SWOT
- Content
- Canva, Adobe Premiere, Instagram posts and reels
- Coursework
- Advanced Marketing Strategy, Marketing Research, Digital Communication Strategy, Brand Management, Sports Marketing, Entrepreneurship in Creative Industries